Northwest Human Resource
Management Association

Salem Chapter

 

Position Title:                        Public Relations Director                        Revised: December 2000

 

Reports To:                        Chapter President
                                            Chapter Officers & Members

 

General Position Summary:

 

Directs all marketing and public relations activities for the chapter including publicizing all chapter activities to the membership and public via chapter newsletter, local newspaper, or other available media resources. Maintains and distributes Membership Directory/Resource List.

 

Essential Job Functions:

 

  1. Assists chapter officers in developing ways to publicize SHRM and chapter goals, programs, and activities to all members.

  2. Coordinates with chapter Vice President in publicizing meetings, seminars and chapter activities, to existing and potential members to media resources that might publicize the event, i.e. newspaper, television.

  3. Responsible for preparing and submitting “Chapter Chatter” article to SHRM for monthly HR News publication as approved by the chapter Board of Directors.

  4.  Develop/maintain Membership Directory/Resource List published in April and October.

  5. Coordinates with College Relations Director to promote and publicize student chapter activities.

  6. Assists Membership Director as requested to promote the chapter and SHRM national and potential members.

  7. Assists Legislative Affairs Director as requested to promote legislative information to chapter members.

  8. Assists Professional Development Director with promoting SHRM Human Resource Certification program to chapter members.

  9.  May assist with monthly chapter newsletter preparation and distribution.

  10.  Assists with promoting advertisement for monthly chapter newsletter.

  11. Publicize the activities of members to the news media and chapter members regarding specific activities and/or accomplishments which may include awards received, special projects completed, speaking engagements, etc. This may involve issuing news releases and explaining the significance of programs and activities to the media (Statesman Journal, Salem Area Chamber of Commerce, etc.).

  12. Participates in the development of short-term and long-term strategic planning for the chapter.

  13. Represents the chapter m the human resources community.

  14. Completes other assignments as requested by the President or the Board of Directors.

Essential Qualifications:

 

  1. Must be a member in good standing.

  2. Strong written and oral communication skills.

  3. Knowledge of local area news media resources/contacts preferred.

  4. PHR or SPHR certification preferred.